Selected case studies

Selected case studies in
digital twins & production.

A hand-picked set of projects from across the last decade. Most of my recent practice sits inside digital twins — 4.5 years of it, from London studios to running my own consultancy in Dubai. These are the chapters I'd tell you about over coffee.

NEOM's The Line at the Venice Biennale

Contributing to Squint/Opera's exhibition of NEOM's The Line at the 2023 Venice Architecture Biennale — one of the most ambitious speculative city visualisations ever mounted for a public audience.

The Line is NEOM's 170km linear city in Saudi Arabia — a project of a scale that resists conventional architectural representation. For the 18th International Architecture Exhibition at the Venice Biennale, Squint/Opera was commissioned to translate that ambition into an experience visitors could actually stand inside.

I contributed to the digital twin and real-time content workstreams — the engine that let the exhibition move fluidly from macro (the full 170km spine) to micro (a specific module of the city) without breaking the story. This is the through-line of my digital twin work: not fly-throughs, but navigable worlds that hold up under interrogation.

The exhibition was covered internationally as a landmark example of how architecture, film, and game-engine tooling collapse into a single medium when the operating discipline is strong enough.

  • Real-time digital twin of a 170km speculative city
  • Exhibited at the 18th Venice Architecture Biennale, 2023
  • Multi-scale narrative: territory to interior in one system

PropVR — Digital Twins for the UAE Property Market

Leading digital twin production for some of the region's most watched real estate launches — turning master plans into worlds buyers could step into before a foundation was poured.

PropVR is where I moved from London's exhibition and cultural context into the operational reality of the Gulf property market. The brief flipped: less cultural narrative, more sales-floor conversion, faster turnarounds, higher stakes per pixel.

I ran production on multi-million dollar digital twin engagements — coordinating between developer stakeholders, architects, engine teams and on-the-ground sales galleries. The lesson from this chapter is operational: a digital twin is only as good as the pipeline that keeps it accurate when the master plan changes on Thursday.

  • Multi-million dollar digital twin engagements
  • Bridged developer, architect and engine team workflows
  • Real-time content pipelines for live sales galleries

Independent Consultancy × Hiverlab

Running my own Dubai-based consultancy in collaboration with Hiverlab — a world-class digital twin company — advising clients on how to actually deliver, not just commission, immersive real-time work.

After four years inside the studios that make this work, I moved to the other side of the table. The consultancy exists because most digital twin projects don't fail on technology — they fail on scope, ownership and the handover between the people who imagine and the people who ship.

Working with Hiverlab gives clients access to a genuinely deep production capability; my role is to translate ambition into a plan that survives contact with a real programme. Engagements have ranged from experience design for cultural venues to advisory on real estate visualisation pipelines.

  • Advisory + production delivery in one relationship
  • Partnered with Hiverlab (hiverlab.com)
  • Focus on operational readiness, not just concept

Squint/Opera & Journey — London

The origin of my digital twin practice — cutting teeth on cultural, architectural and civic storytelling projects across two of London's most respected studios.

Squint/Opera and Journey sit at the intersection of film, architecture and interactive design. Working across both taught me the discipline that has shaped everything since: treat every frame as a story decision, and every story decision as an operational one.

The projects here spanned museums, master-planning films, and interactive real-time worlds for cultural and civic clients. This is where I learned that a digital twin isn't a deliverable — it's a language.

  • Cultural, civic and architectural clients
  • Film + real-time hybrid production
  • Foundation of a 4.5-year digital twin practice

More lives in the footnotes.
Ask, and I'll tell you.

These are four chapters of many. If there's a specific corner of the work you want to hear about — a film, a launch, an event, a room — the best way in is a direct note.